An evolution of Textron’s record-breaking recruitment campaign.

With more than 18 highly recognizable brands, from Bell Helicopters to Polaris Snowmobiles, Textron Corporation was having a surprisingly tough time attracting young talent. Software startups and better-known technology companies were winning the recruitment battle for the best and brightest grads. Textron not only needed to make their name recognized and remembered among top students, but also give them a reason to believe the career opportunities are actually better at Textron. We helped meet the challenge in 2020 in a big way.

With an architectural/engineering look and feel, plus a line that inspires young minds to think freely—Where Wild Ideas Work—we let everyone on campus know that Textron is the place to soar.

Highlights:

• Increased applications in year 1 by more than 200%.

• Increased offer-to-acceptance rate by 1.5X.

• Campaign extensions included sales enablement tools, social media, live events, contests, and more.

• Winner of an American Marketing Association Pinnacle Award, B2B campaign.

• Now in its fifth year, the evolved campaign continues to resonate with a whole new class of graduates.

*all work was done as an employee of Brandtatorship