A new look and language for a venerable beverage distributor.

Lake Beverage was a beer distributor for 75 years, long before websites were even a thing. Trucks traveled the region. Reps chatted up store owners and bar managers. And every deal was done with a handshake.

Today, the business is far more digital. Of course, there’s still a physical place where the customer buys the product. But web presence is critically important. 

After helping Lake Beverage evolve its brand, our next project was a website refresh. With three main audiences—restaurants, stores, and end customers—the website needed to speak intelligently to the needs of each one.

That started with simply explaining what a distributor does. How they add value to the beverage supply chain.

It also included showcasing the family-owned history of Lake Beverage, highlighting the company’s regional growth, and providing valuable interactive tools like the simple yet highly practical “Beverage Finder!”

Highlights:

• Redid logo and website in 2014, and Lake Beverage came back for a website refresh 

• Integrated social media and updated beverage locator functionality 

• Overall, added more interactivity to reflect the modern ways of business

*all work was done as an employee of Brandtatorship