We helped the inventors of MagZip® create AHKHGEAR, their new consumer brand built around simplifying life.

Lots of people have ideas. A few bring those ideas to market. Even fewer elevate the ideas to a brand that changes lives.

What started as a helpful apparel innovation—the magnetic zipper—has now become the platform for a lineup of casual clothes with a singular purpose. To make life simpler for all kinds of people to do: Athletes, outdoor enthusiasts, people with disabilities, and those with specialized jobs. 

ANKH is an ancient symbol for life. GEAR is essential, reliable technology that solves a specific problem.

Cool gear. Easier living. Fresh innovations. Simple equation: life + gear. ANKHGEAR. Seriously simpler.

Highlights

• Logo, website, social media with a new attitude.

• Social post reach after launching is up 66%. Post engagement is up 97%.

• Compelling story to share with consumers, reselle, and partners.

• Clear focus on the types of products and services to add going forward.

**all work was done while an employee of Brandtatorship